Should My Aspiring Content Creator Friend Cease Exploiting People for Content?

The Prosecution: One Friend's Perspective

Sometimes she films me while I’m eating. I’ll see myself on her social media – it’s like a sudden shock.

My best friend of a decade, Marielle, calls herself the “content queen”. It’s fun for a short while, but it weighs on our friendship.

She is an extrovert, there's a constant urge the need to document everything all the time. During meals out, her motto is, “The camera eats first,” and takes photos with the flash on, which makes me cringe. It's unpleasant when other people see her performing for the camera – I get secondhand embarrassment. Another annoyance is because the food gets cold.

She's not quite an influencer yet, but she is trying to be. She creates video blogs about living in our city, her daily routine, and her work as a stylist. The material is quality, credit where it's due, but I don’t want to be involved. Sometimes I'm captured while dining, or just accompanying her. Later, I appear on her feed later, and it pops up like a surprise: I might be no makeup on, an awkward face or be captured mid-bite. It feels invasive.

She also anticipates that I will to film her at inopportune moments. Often I’ll be talking to someone else, or we’ll just be hanging out in the street. I feel like our friendship has turned into me being her free crew. She has the means to employ someone if she wanted high-quality content. When I brought up my unease about this arrangement, she brushed it off. I've been invited to several brand events, which were appreciated, but that doesn’t make up for all the energy I spend assisting her make content.

I appreciate that she has helped me with my career in design, but I resist our connection to become just a ledger of exchanges. I don’t feel she’s fake or inauthentic, but sometimes I feel that if recording starts, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “OK, look happy!” and film me laughing with another. It feels forced. I need her to recognize that our decade-long friendship still has boundaries. I love spending time with her, but I also desire to enjoy it without being recorded, edited, or shared for an audience. I am not a prop for her online persona.

The Defence: Marielle

I hope my friend to see that the creations we produce together can get us an opportunity.

I love creating videos. It’s not just a hobby; it’s part of who I am. Producing content and sharing my life online allows me to show my personality and connect with people in novel forms.

I don’t see myself as a professional creator yet, but it’s smart to generate income from your passions. I look up to people on TikTok who execute that style of informal, self-made content creation.

Content creation is my version of engaging with life: noticing the details, posting them with an viewership that values the craft behind it. I never intend to make Beth uneasy. Bringing her to industry events was my way of offering access, providing her a opportunity to experience behind-the-scenes moments that could help her professional path too. That isn't leverage, it's simply being realistic.

I’d still take her to these events even if she refused to assist me, but I desire her to see the benefits the work we create together can get us: an opening. I know not everyone likes being on camera, but sometimes spontaneity is what makes content authentic. Appearing on video occasionally is an inherent aspect of being my friend. I'd remove anything she requested, but she has never asked yet.

I don’t expect anyone to be my personal filmmaker, but companions help each other in minor capacities. My assumption was filming a clip now and then would be fun for her. Creativity thrives in partnership, and having my friend around makes endeavors energetic and enjoyable. I never force her to take part in anything, and I’d never intentionally embarrass her. But filming together occasionally is part of how I record our time together.

I cherish Beth’s friendship deeply and don’t want making videos to drive a wedge between us. I’m willing to find middle ground: like requesting permission before recording, and steering clear of shots that might make her uncomfortable.

This is not about power, it's regarding expressing my perspective while still respecting hers. Clearly making content is not a replacement for real connection: it’s just part of how I experience life and I desire her to be involved in a way that’s agreeable for each of us.

Outside Perspectives: Reader Opinions

Should Marielle stop filming herself and Beth when they are out together?

Nothing is more excruciating than having a companion point a camera at you. I understand that it’s Marielle’s passion, but I don’t make friends come to my work. Maybe she can find influencer friends to collaborate with. With the uncertain future of AI, human connections are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something as a career, it's unfair to expect your friends for help repeatedly, even if they have done it before. While she enjoys creating, that doesn't imply all those around her is content. She needs to respect Beth’s personal space.
Another reader, 26

Marielle might love producing videos and displaying her life online, but it’s not for everybody. It’s nice she has helped Beth’s career, but she must to listen to what her friend desires.
A commenter, 27

It sounds like you care about each other, so hold on to that and make sure it’s the focus in your friendship. Foster some real experiences, where genuine feelings are stored, not online archives. Even public figures who seem to share their worlds actually have more privacy than it seems.
Sarah, 53

She seems to be neither present nor authentic when she’s with Beth – she's on the job. Both seem confused as to where the line is. The answer lies not in trying to change one another, but in each establishing defined limits around what is comfortable to them and seeing if there is an acceptable compromise.
A final view, 71

Now You Be the Judge

In an online poll: has she been over-exposing their bond?

Donald Grant
Donald Grant

Maya is a digital strategist with over a decade of experience in tech innovation and business development across Europe.

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