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To celebrate the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique collaboration has been formed. Pokémon's creators and the Natural History Museum will launch a temporary store featuring exclusive items. Fans will find products like plush toys, art prints, and writing supplies all inspired by the institution's aesthetic. The big draw, though, is a specially made Pikachu card, offered as a free bonus at the pop-up. This shop is scheduled from on-site at the museum to online from January 26 to April 19.

Pokécology That Inspires the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated volume packed with beautiful artwork depicting Pokémon in their wild environments. It's essentially is the kind of research a Pokémon Professor might publish after trainers provide field notes, or a naturalist's journal might have created had the famous islands were populated by flying-types instead of finches. A key appeal stems from the book's scholarly approach, presenting Pokémon as a legitimate scientific study. Author Yoshinari Yonehara and illustrator Chihiro Kinoshita both hold PhDs in animal behavior and ecology.

Why This Promo Card Stand Out

The company regularly to issue to release cards celebrating major tournaments and crossover partnerships. Many of these collector items typically highlight the iconic electric rodent that acts as the franchise mascot. The factor setting this latest museum card is its distinctly bigger dimensions. While precise specs were not immediately shared, availability is guaranteed to be highly restricted, and customers limited to only a single card per purchase.

Curbing Reseller Activity

Per an official announcement, a portion of the pop-up items will also be sold beyond the museum walls. But, a wider release will only be select retailers in the United Kingdom. Importantly, fans will not be able to purchase the card through the official web shop. While reseller interest is inevitable, it appears they're going to have trouble hoarding mass quantities on this occasion. If you're unable to attend, consider an alternative like Pokémon Fossil exhibit coming to Chicago in the coming months.

"All profits from purchases made in the museum store and from its online store, including Pokémon products, go toward the Natural History Museum’s non-profit work. That encompasses the efforts of hundreds of researchers who are conducting studies to discover answers to the planetary emergency," the statement says.